Ride Concepts Mountain Bike Shoe Company has one mission: to build the most comfortable, durable and reliable mountain bike footwear. Rider-designed. Rider-owned.
They set out to achieve one goal: the uncompromising ride. Several years of concept design, retailer roundtables, and lack of sleep came to fruition in fall 2018 with the launch of the first mountain bike specific footwear company to offer a complete range of technically driven and tailored product for men, women and youth.