Pura Vida Bracelets

Q: Are Pura Vida Bracelets waterproof?

Many Pura Vida string bracelets are designed to be worn in water — from the shower to the ocean. Always check the product description for care notes on specific styles, especially those with metals or special finishes.

Q: How do I adjust the fit?

Most bracelets include an adjustable slip-knot for a customized fit. Gently pull the ends to tighten or loosen until comfortable.

Q: What styles are available?

Choose from classic string bracelets, wave-inspired pieces, beaded and charm styles, and charity designs that support important causes.

Q: Can I stack Pura Vida Bracelets?

Absolutely. Mixing colors and textures is part of the fun. Create your own stack by combining minimalist strings with beaded or charm accents.

Discover the Story Behind Pura Vida Bracelets
On a surf trip in Costa Rica, two artisans — Jorge and Joaquín — crafted colorful string bracelets that captured the laid-back spirit of the country. Struggling to make ends meet, they joined forces with Griffin and Paul, who ordered 400 bracelets to bring home to San Diego. The bracelets sold out instantly, and the idea evolved into what’s now Pura Vida Bracelets — more than just jewelry, but a movement rooted in purpose, craftsmanship, and simple living.

What does "Pura Vida" mean? “Pura Vida” means “pure life” in Spanish — a phrase embodying gratitude, joy, and a life lived with intention. Each bracelet represents that ethos and supports skilled artisans in Costa Rica and beyond.

Pura Vida Bracelets — Handcrafted, Waterproof & Meaningful

Discover artisan-made Pura Vida Bracelets you can wear anywhere. Adjustable, stackable, and many styles are water-friendly—while supporting global artisan communities and good causes.

The Story

On a surf trip to Costa Rica, two travelers met artisans Jorge and Joaquín, whose colorful string bracelets captured the country’s laid-back spirit. They brought 400 bracelets home—and sold out in days. That spark became Pura Vida Bracelets, a movement that celebrates simple living, craftsmanship, and purpose.

What Does “Pura Vida” Mean?

“Pura Vida” translates to pure life in Spanish. It’s more than a phrase—it’s a mindset that embraces gratitude, joy, and life’s simple moments. Each bracelet reflects that ethos and helps sustain skilled artisan communities.

Why Choose Pura Vida Bracelets?

Water-ready: Many string styles can be worn in the ocean, shower, and daily life.
Handcrafted: Each bracelet is unique, made with care using time-honored techniques.
Supports causes: Charity designs help fund important initiatives.
Stackable styles: Mix minimalist strings with beaded and charm pieces to create your look.

Popular Styles

Classic String Bracelets — the originals that launched the movement.
Wave-Inspired Pieces — coastal designs that channel surf culture.
Charity Collection — a portion of proceeds supports causes like ocean conservation and mental health awareness.
Beaded & Charm Bracelets — color, texture, and symbols that express your personality.

How to Pick Yours

Choose your look: bold and vibrant, or simple and understated.
Fit: most styles are adjustable for all wrist sizes.
Lifestyle: prefer swim-friendly? Look for water-ready string designs.
Support a cause: charity styles let you wear what matters to you.

Shop the Pura Vida Bracelets Collection →